Literature Study on Digital Marketing Trends and Their Impact on the Global Trade Industry

Abstract

This article is a literature study that discusses digital marketing trends in the context of the global trade industry. The purpose of this study is to identify and analyze key trends in digital marketing as well as their impact on the global trade industry. Through a rigorous literature search and in-depth analysis, this article reveals that digital marketing has changed the global business landscape by influencing the way companies interact with customers, market products, and operate as a whole. Key trends discussed include the use of social media, content personalization, e-commerce, and the use of artificial intelligence technology. The impact includes global expansion, increased conversions, cost efficiency, and better performance measurement. However, there are also challenges to be overcome, including data privacy concerns and growing competition. The study provides an in-depth look at how digital marketing affects the global trade industry and provides a basis for further understanding of the topic.