The Implementation of Public Relations in Improving the Event Organizer's Reputation of PT Sumatera Satu Media

Abstract

This study aims to analyze the implementation of Public Relations (PR) carried out by PT Sumatera Satu Media in order to improve its reputation as an event organizer company. As a company operating in a highly competitive industry, PT Sumatera Satu Media realizes the importance of a positive reputation to maintain client trust and increase competitiveness. The PR strategies implemented include media relations, digital PR through social media and websites, and event-based PR activities. The research method used is qualitative with a case study approach, involving in-depth interviews, observations, and documentation analysis. The results of the study indicate that the PR strategy implemented by PT Sumatera Satu Media has a significant impact on strengthening the company's reputation. Media relations helps increase public visibility and exposure, while digital PR expands audience reach and increases direct interaction with the public through online platforms. The results of the study also found several obstacles in the implementation of PR, such as limited resources and the lack of a structured crisis management system, which can affect the consistency of PR activities.