Analysis of the Content of the Police Crisis Communication News in the Case of the Murder of Vina Cirebon

Abstract

This research aims to look at the management of police messages in handling the Vina case crisis in Cirebon and identify the communication strategies used. The approach is quantitative with content analysis methods on news collected from various online media, television, YouTube and press releases, which were published after the screening of the film "Vina Before 7 Days" on May 8 2024 in cinemas throughout Indonesia, until July 28 2024. News content analysis carried out using the Situational Crisis Communication Theory (SCCT) framework. The research results show that the National Police has carried out crisis communication using a standard pattern, namely giving more importance to "playing it safe" in the form of justification tactics by 56.52%, which is reactive rather than proactive. Another pattern is a strategy of bolstering (strengthening) with the tactic of ingratiating the community by 34.70% to reduce attacks on policing measures. The denial strategy (refuse) is only 4.34%. The main challenge is how the National Police can maximize the management of social media as an educational medium and establish structured and organized crisis communication standards. Researchers recommend that the National Police organize crisis management systematically so that case handling is more proactive to increase public trust in the Police, and the need to actively care for netizens on social media as part of digital community policing.