THE INFLUENCE OF PRODUCTS, PRICES AND PROMOTIONS ON CONSUMER SATISFACTION DARUNNAJAH FRIED CHICKEN AT DARUNNAJAH ISLAMIC BOARDING SCHOOL JAKARTA

Abstract

The purpose of this research is to: Determine and analyze the influence of Product on Consumer Satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. Determine and analyze the influence of Price on Consumer Satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. Determine and analyze the influence of Promotion on Consumer Satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. Determine and analyze the influence of Product, Price, and Promotion on Consumer Satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. This research is of a quantitative descriptive type. The research concludes that: There is an influence of product on consumer satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. There is an influence of price on consumer satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta. There is an influence of promotion on consumer satisfaction of Darunnajah Fried Chicken at Darunnajah Islamic Boarding School, Jakarta.